Selected work

2021 — 2026
The Quin AI campaign set-up screen, drawn as a wireframe on the left and the finished interface on the right, split by a vertical divider.
AI / SaaS2022 — NowLead designer + acting PM

Quin AI

An agency had delivered a generic CRM-style dashboard for a predictive AI engine. It couldn't be built, and nobody used it — the internal team set everything up in the admin panel and read results in Excel. I rebuilt it from the architecture up, shipped a scoped V1, and the whole company started working in the product.

0 → ~50%Of existing customers, straight after V1
4 awardsStevie® ×2 · Digital Impact ×2
UK AI IndexTop 1,000 best-funded AI startups
Read the case study ↗
Hirehoot's JD wizard, drawn as a wireframe on the left and the finished interface on the right, split by a vertical divider.
AI / Recruitment SaaS2 monthsFoundation + system

Hirehoot

A recruitment startup needed a designed foundation before they could hire a designer of their own. In two months I built the design system, the brand's behaviour in the product, and the main flows as real screens — including an AI wizard that writes job descriptions with the hiring manager rather than for them. Then I handed the file over.

2 monthsBrief to a file a team can build on
Full systemToken ramps, components, icons
Handed overBuilt for the next designer
Read the case study ↗
Ceer's order table with two rows selected and a bulk-edit panel open, drawn as a wireframe on the left and the finished interface on the right.
Retail / Supply chain SaaS0 → 1EN / TRDas Mione

Ceer's

A B2B platform connecting retailers and suppliers. Logistics, stock, ramp reservations, agreements and reporting all had to live in one interface, for four kinds of user who each see a different slice of the same data. I did the architecture, the system, the UI, the brand and the landing page — in weekly sync with the front end, never ahead of it.

4 user typesOne shared permission model
0 → 1Architecture through brand
Liveceershub.com
Read the case study ↗
The TeslimX courier home screen, drawn as a wireframe on the left and the finished interface on the right, split by a vertical divider.
Mobile / Logistics20251 month, 0 → 1Das Mione

TeslimX

Couriers were running 20–100 packages a day out of Excel. The brief wasn't really an app, it was ergonomics: one thumb, bad signal, direct sunlight, a moving vehicle. Every delivery flow completes in three taps or fewer, the contrast was audited and fixed in both modes, and it keeps working in a dead zone.

1 moBrief to dev-ready handoff
≤ 3 tapsPer delivery flow
WCAG AALight and dark, audited
Read the case study ↗

Also

Range, not the pitch
Art direction · D2C

Ojo Premium Candles

A generic template rebuilt as a luxury storefront — each scent its own chapter, with a photography standard and motion that does a job. Live in two markets.

Case study ↗ Designed + built solo

FIND4 — digit duel

Not a case study. A two-player code-breaking game I designed, then built myself. Live in a browser, no install, no sign-up.

Play it ↗

What working with me actually looks like.

Not a process diagram. This is the loop I run on every team I've joined.

01

YOU SEE IT
THE SAME DAY

Ten minutes after the meeting there's something on screen. I'd rather argue with a bad sketch than a good paragraph — it collapses weeks of debate into one afternoon.

Pen → Figma → decision
02

ONE STORY,
EVERY ROOM

Your engineers and your investors hear the same thing. Because I translate between founders, engineering, marketing and the board without dropping intent, unbuildable concepts come back as scoped, shippable specs.

The room agrees, then we build
03

STILL THERE
IN THE PR

I sit with the devs until the build matches the file. States, edge cases, empty screens, the 3am error toast. Design isn't done when it's pretty — it's done when it's live.

In the PR review, not just the handoff
Core

Product & UI design

Dashboards, mobile apps, design systems, AI interfaces. From messy discovery to a component library the team maintains.

Narrative

Pitch decks

Two years at Founder Institute watching founders pitch. It changed how I structure any argument — narrative first, slides second.

Identity

Brand ownership

Logo systems, type, colour, photography direction, motion — carried from the first mark through to guidelines that survive contact with a real team.

Toolbox

Figma · Figma Motion · Illustrator · Photoshop · Rive · Framer · Webflow · WordPress · Procreate · Notion · Cursor · Codex · Claude · Netlify

Plus enough HTML/CSS to prototype the thing myself instead of describing it — this site is one of them.

Tell me what
you're building.

Send me the brief and I'll tell you whether I'm the right person — usually within a day. I'm most interested in products where AI capability is arriving faster than the interface can explain it. Working out how a product should speak about what it just learned to do is the problem I want next.

Send me the brief → Or book 30 minutes